Josh has been delivering powerful results for clients like Citibank, Chase, New York University, Novartis, University of Bridgeport, Intuit, CapOne, First County Bank, Remy Martin, Knight Ridder, Pitney Bowes, Xerox, The United States Mint, IBM, Bristol Myers, Colgate, Coca Cola, and Dr Pepper.
Josh has led the creation of programs that have generated in excess of $100 million of new revenue, improved response rates by 500% and profitability by 1000%. He has owned two interactive agencies, Customer Growth and DMTG and has been CMO of two startups: Worktopia.com and Challahconnection.com.
He knows segmentation and will model your customer file and has organized, led and analyzed consumer research studies and strategy analysis. He has been a marketing department of one and a builder of departments and companies.
Josh graduated from Babson College with an MBA with a concentration in entrepreneurial finance.
He teaches social media marketing part-time at the University of New Haven and is a virtual business advisor to the Babson College/Goldman Sachs 10,000 Small Business Program.
Gregg’s career has been devoted to the application of science (testing, experimentation, statistical analysis) to marketing. He spent most of his career in the data group of a direct marketing agency, where he helped to design and manage large marketing databases for USPS and US Army Recruiting, contributed testing and targeting strategies during the launch of American Express’ Optima Card and Microsoft’s search engine (Bing). He has experience in shopping for marketing tools and technology and partners, whether service bureaus or data sources.
He has worked on targeting and segmentation schema for both B2B and B2C clients, including pharma, technology, entertainment, luxury goods, and staples. His most recent position was as lead marketing strategist for a startup, but more of his career was devoted to helping Fortune 500 marketer.
Creative is the magic aspect of marketing, but good blocking and tackling is also essential: solid project management and execution, qualify controls, reliable tracking and reporting, contingency planning and early warning mechanisms. Gregg enjoys making sure that execution pays off on the strategy, customer expectations, and client objectives. Not infrequently, an innovative data strategy is key to a project or campaign’s success, and this is where Gregg aims to help big and small clients.
Lock is a seasoned executive with success creating and executing marketing services for organizations in a wide range of industries, including financial services, software and professional services. In addition, he has managed teams responsible for both marketing and business to business sales.
Lock previously managed business development, corporate branding and investor relations at Spencer Trask & Co, a private investment firm. There he initiated a cross-media lead generation program for the sales team and helped increase enterprise value at portfolio companies.
Lock was president of Matrix Investment Research, LLC, the investment research and asset management firm that introduced the Economic Value Added valuation model to the investment community.
Previously, Lock was managing director at a New York-based private equity firm where he funded and provided advisory services for early-stage companies. He was a managing vice president at Gartner, where he led that firm’s entree into the software business and managed sales and marketing for one of its three divisions.
Lock earned a B.A. from Williams College and a MBA from the Yale School of Management.